What is PPC Advertising?

Pay Per Click (PPC) is an online form of marketing in which advertisers only pay when their ad is clicked upon. Bids are placed on keywords which relate to your target audience and in turn affect the position of where they appear (1st place, 2nd, 3rd, 1st page, 2nd, 3rd, etc).

PPC can be extremely useful when your website is in its infancy. As it takes time for a site to appear in search engines organically, Pay Per Click advertising is an effective way of getting it on the front page in search listings.

Website marketing requires a healthy balance of both SEO and PPC advertising. SEO takes time to improve in rankings but is free. Whereas although PPC can be costly, it is an instant way of appearing on the front page of search engine results (such as Google).

When considering a PPC campaign, it is advised that you seek professional assistance. It can easily become a very expensive form of marketing which exceeds your budget. Getting a company to handle your PPC advertising can prove useful, as they will be unbiased, constantly tweaking your adverts and controlling your budgets to maximise your ROI (Return on Investment).

Website Design FAQs

Why do I need a web designer?

With so many free and open-source solutions out there some people are wondering why they need to pay for a website developer. Whilst it is possible to build a basic website yourself, you need to bare in mind that web technologies are improving all the time, web standards are becoming ever more important, and there are optimisation techniques which will really get the most out of your website.

Think of it like getting some plumbing done. You can do it yourself, but it is always better to get a qualified professional to do it even though it costs a bit extra.

How much does a website cost?

There are numerous factors which affect the final cost of your website, such as;

• How many web pages your site will have
• How many graphics (such as logos and banners) need creating
• What functionality is required (forms, interactive maps, etc)
• The number of domain names you will have
• The hosting required for your website

Do I need website maintenance?

When you have your website built it is only really the beginning of the project.Maintenance is required to keep your website up-to-date, to improve your search engine rankings, and offer fresh content to keep your visitors coming back.

What is Search Engine Optimisation?

Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a website or a page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion. The theory is that the higher a site appears in the search results list, the more visitors/traffic it will receive from the search engine.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Source: wikipedia

Web Design Peterborough

Welcome to the new blog!

As this is a new blog, things are a little empty. However, soon we aim to add numerous new posts discussing the importance of having a website (or atleast an online presence), Search Engine Optimisation (SEO) tips, steps to promote your website, and much more.

Come back soon for more updates!