Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a website or a page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing ("SEM") which may deal with paid inclusion. The theory is that the higher a site appears in the search results list, the more visitors/traffic it will receive from the search engine.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Source: wikipedia
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