What is PPC Advertising?

Pay Per Click (PPC) is an online form of marketing in which advertisers only pay when their ad is clicked upon. Bids are placed on keywords which relate to your target audience and in turn affect the position of where they appear (1st place, 2nd, 3rd, 1st page, 2nd, 3rd, etc).

PPC can be extremely useful when your website is in its infancy. As it takes time for a site to appear in search engines organically, Pay Per Click advertising is an effective way of getting it on the front page in search listings.

Website marketing requires a healthy balance of both SEO and PPC advertising. SEO takes time to improve in rankings but is free. Whereas although PPC can be costly, it is an instant way of appearing on the front page of search engine results (such as Google).

When considering a PPC campaign, it is advised that you seek professional assistance. It can easily become a very expensive form of marketing which exceeds your budget. Getting a company to handle your PPC advertising can prove useful, as they will be unbiased, constantly tweaking your adverts and controlling your budgets to maximise your ROI (Return on Investment).

Website Design FAQs

Why do I need a web designer?

With so many free and open-source solutions out there some people are wondering why they need to pay for a website developer. Whilst it is possible to build a basic website yourself, you need to bare in mind that web technologies are improving all the time, web standards are becoming ever more important, and there are optimisation techniques which will really get the most out of your website.

Think of it like getting some plumbing done. You can do it yourself, but it is always better to get a qualified professional to do it even though it costs a bit extra.

How much does a website cost?

There are numerous factors which affect the final cost of your website, such as;

• How many web pages your site will have
• How many graphics (such as logos and banners) need creating
• What functionality is required (forms, interactive maps, etc)
• The number of domain names you will have
• The hosting required for your website

Do I need website maintenance?

When you have your website built it is only really the beginning of the project.Maintenance is required to keep your website up-to-date, to improve your search engine rankings, and offer fresh content to keep your visitors coming back.

Why have a website?

There are many reasons why it is becoming more and more important to have a website, such as;

• Your business is open 24/7, 365 days of the year
  Unlike normal office hours, your website is running all the time. This makes it available at all hours, meaning it is much more convenient to find out more about your business to those who operate outside such typical office hours.
• It can be updated at any time
  Unlike brochures, your website can be amended at any time. This will save you a great deal of money on printing and distribution costs.
• Improve customer service
  By providing FAQs and contact forms, your customers can get answers to questions almost immediately. You can also provide useful or important downloadable documents.
• Present a professional image
  For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.
• It can increase the amount of business you do
  If you don't currently have a website you are almost certainly losing business right now! If you do have a website that is out of date, difficult to navigate around, is not optimised for search engines, or simply its design creates the wrong perception of your business, you are losing business!

If you would like a friendly chat to discuss the possibilities for your website, or for a completely free, no obligation quotation, please contact Viron Media who offer web design services in and around Peterborough.

Web Design Peterborough

Welcome to the new blog!

As this is a new blog, things are a little empty. However, soon we aim to add numerous new posts discussing the importance of having a website (or atleast an online presence), Search Engine Optimisation (SEO) tips, steps to promote your website, and much more.

Come back soon for more updates!